Hello and welcome to The Creative Department.
Discover the power of having a dedicated, full-service creative and marketing team at your fingertips. We’re here when you need us, minus the overhead.
Our mission is straightforward yet impactful. We provide an insider’s perspective on running and cultivating trusted brands, backed by the experience, responsiveness, flexibility, and capability to consistently deliver winning results. Consider us an extension of your business, seamlessly integrating with your team to meet your needs.
About Us
Kirsten Chapman
MANAGING DIRECTOR & FOUNDER
kirsten@thecreativedepartment.ca
Kirsten is a founding Executive team member of Indigo; leading the start-up as the first CMO and most recently as the company’s President and Chief Customer Officer. During her tenure, Indigo was named Canada’s Top Retail Employer Brand and one of Canada’s Top Most Trusted Brands. Throughout her established career that cuts across branding, marketing, loyalty, merchandising and digital leadership Kirsten has worked with world-class brands in North America, the UK and Europe. Notable clients include Roots, Virgin, and President’s Choice.
Sara Weinstein Kohn
CREATIVE DIRECTOR & FOUNDER
sara@thecreativedepartment.ca
Sara is a leading Creative Director who has collaborated with coveted brands throughout North America including Gehry Partners, Roots, Maharam, and Shaw. Formally trained as an architect, Sara launched her career in Los Angeles where her student work was exhibited at the prestigious Venice Biennale and UCLA Hammer Museum. Sara served as a Senior Designer at Bruce Mau Design in Toronto and most recently, as Design Director at Indigo.
Services
Fractional Leadership
President
CMO
Creative Director
Head of E-commerce
Merchandising
Design Expertise
Graphic Design
Packaging Design
Product Design
Wayfinding / Signage
Environmental Graphics
Strategic Expertise
Brand Strategy
Marketing Strategy
Merchandising Strategy
E-commerce Strategy
Loyalty Strategy
